Synack · Cybersecurity · US & UK

Taking a $200M+ cybersecurity merger beyond the technology press.

Supporting US and UK communications around the Synack-NetSPI merger, connecting a major industry transaction with the wider business conversation about AI and cybersecurity.

Client
Synack
Sector
Cybersecurity
Market
US & UK

The challenge

In September 2026, Synack announced its merger with NetSPI, bringing together two major players in offensive cybersecurity to create a business generating more than $200 million in combined annual revenue.

The merger was completed in October.

Beyond the transaction itself, there was a much bigger story about the future of cybersecurity, the impact of artificial intelligence and why human expertise remains essential in an increasingly automated world.

For Synack, the opportunity was to communicate the strategic importance of the merger to business leaders, investors and enterprise technology audiences, not simply the cybersecurity press.

What Waters did

  1. 01

    Waters supported communications around the transaction, developing business-focused media angles and pursuing opportunities with senior technology and business journalists across the US and UK.

  2. 02

    The programme focused on positioning the merger as a significant development in the offensive cybersecurity market, while building executive visibility around AI, automation and the continued importance of human expertise.

  3. 03

    Working with Synack’s leadership, we focused on why the combination mattered to enterprise buyers and the wider technology industry.

  4. 04

    This activity built on our ongoing communications programme around continuous security validation, AI-powered penetration testing and research-led storytelling.

The result

  • 01

    Waters supported business and technology media outreach around the merger, including engagement with senior UK financial and technology journalists.

  • 02

    The programme also supported earned-media visibility around Synack’s research into continuous security testing and the limitations of periodic security assessments.

  • 03

    The work helped bring Synack’s strategic narrative to broader audiences, connecting its technical expertise with the commercial implications of AI and cybersecurity market consolidation.

The bigger picture

The assignment demonstrates how Waters combines deep cybersecurity expertise, senior counsel and international media relationships to help companies communicate major business developments.

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