Cyera · AI data security · UK

Cyera’s CEO on Bloomberg TV within 90 days of launching the UK programme.

How Waters built a senior UK communications programme around one of the fastest-growing companies in cybersecurity.

Client
Cyera
Sector
AI data security
Market
UK

The challenge

Cyera already had significant global momentum, but building authority in the UK required more than importing US coverage. UK security buyers, journalists and industry leaders needed locally relevant voices, evidence and perspectives.

What Waters did

  1. 01

    Built a two-voice executive strategy: CEO Yotam Segev for major company and business stories, with Ash Hunt, VP Strategy EMEA, as an ongoing UK industry voice.

  2. 02

    Connected major business moments, including Cyera’s funding and DataSecAI London, to the UK business-media agenda.

  3. 03

    Built repeatable thought-leadership platforms designed to create authority beyond individual announcements.

The result

  • 01

    Yotam appeared live from Bloomberg’s London studio on The Opening Trade within the first 90 days.

  • 02

    Cyera’s $600M raise at a $12B valuation secured UK business and security coverage.

  • 03

    Waters supported communications around major company developments including Cyera’s agreement to acquire Oasis Security and the launch of Agent Guardian.

  • 04

    A recurring CSO thought-leadership platform developed for Ash Hunt.

The company

Cyera reached a $12B valuation in 2026 and has raised approximately $2.3B.

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Business ahead of its reputation?

Tell us what’s changed in the company and what the market still hasn’t noticed.

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