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For PR Success…


PR for the modern data stack

The new era of innovation across Cloud, Cyber Security, AI/ML, Open Source, Analytics, Containers, DevOps and more is here.


Waters Agency understands the Modern Data Stack will shape the industry for the next decade and beyond.

Whether launching your brand, raising funding, poised for an IPO, or trying to break into the key trade, business and broadcast media, we’re proven in the field.

Waters Agency is tried and tested in the most competitive media markets in the world. Like you, we think big and never give up. Nothing fazes us. Plug into our influencer network today.

What we do

Media Relations


Instantly benefit from our long-standing media relationships to get your campaign off and running. Our relationships across business, trade and vertical media are well established and based on mutual respect. We have earned this through deep and meaningful understanding of our clients’ business.



Since the inception of Waters Agency, we have successfully secured coverage for $1B+ of funding stories. Our strategy is to be aspirational and broaden the story to attract a wide range of media that reaches customers and prospects. Clients appreciate this approach as it means consistently meeting and exceeding share of voice goals, which builds momentum for future stories.

Analyst Relations


Third-party validation from the analyst community is a complex yet essential journey. From brokering initial relationships, to being recognized in industry reports and vendor evaluations, to building a network of advocates — we know how to get you there.

Events and Awards


Whether it’s client-branded events, analyst conferences, or trade shows, we connect you with the influencers who are educating the market. Our awards program speaks for itself with wins for clients across all major categories.

Waters Agency helps B2B technology brands communicate the right message, at the right time, to the right audience.

Through our virtual model, we deliver a full suite of communication services to drive PR, social and content campaigns.

Our reach is global with teams based in the US, Europe, Africa and APJ.

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Taking your company public requires thoughtful strategizing, messaging,  training, and — most importantly — flawless execution. That’s what we do. The proof? Nutanix — one of the largest, most successful IPOs of 2016. Our guidance and strategy led Couchbase, SUSE, WalkMe and others through the process. Lean on our highly experienced PR team to ensure your IPO is successful.

Content creation

Our content strategists and storytellers know how to bring a story to life. They apply deep industry knowledge and understanding to create compelling executive bylines and blog posts, tech briefs and whitepapers, and marketing campaigns — content that hooks your audience, pulls them closer and tells your tale of disruption in ways people will remember and want to share.

Community and
Social Media


The customer is shaping your brand image as you read this — and sentiment changes rapidly on social channels. We’ll help you influence the conversation and your customers’ and prospects’ opinions with highly targeted, timely and relevant social content that demands attention and compels your audience to like, share, comment and convert.

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Thought Leadership


Thought leadership is original thinking. It engages, educates and influences your target decision makers. Thought leadership takes time, creativity, experience and credibility – a goal that many executives want and businesses desperately need. Our team of content experts will help move the needle.

What we do


Our clients are the dreamers and innovators that disrupt, empower, inspire and shape the future. The Waters Agency philosophy is to be a true partner and extension of your in-house communications. We don’t just check boxes. We stay one step ahead, we go the extra mile and make every client, large or small, feel special. We don’t know any other way.