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For PR Success…
#JustAddWaters
PR for the modern data stack
The new era of innovation across Cloud, Cyber Security, AI/ML, Open Source, Analytics, Containers, DevOps and more is here.
Waters Agency understands the Modern Data Stack will shape the industry for the next decade and beyond.
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Whether launching your brand, raising funding, poised for an IPO, or trying to break into the key trade, business and broadcast media, we’re proven in the field.
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Waters Agency is tried and tested in the most competitive media markets in the world. Like you, we think big and never give up. Nothing fazes us. Plug into our influencer network today.
What we do
Media Relations
Instantly benefit from our long-standing media relationships to get your campaign off and running. Our relationships across business, trade and vertical media are well established and based on mutual respect. We have earned this through deep and meaningful understanding of our clients’ business.
Funding
Since the inception of Waters Agency, we have successfully secured coverage for $1B+ of funding stories. Our strategy is to be aspirational and broaden the story to attract a wide range of media that reaches customers and prospects. Clients appreciate this approach as it means consistently meeting and exceeding share of voice goals, which builds momentum for future stories.
Analyst Relations
Third-party validation from the analyst community is a complex yet essential journey. From brokering initial relationships, to being recognized in industry reports and vendor evaluations, to building a network of advocates — we know how to get you there.
Events and Awards
Whether it’s client-branded events, analyst conferences, or trade shows, we connect you with the influencers who are educating the market. Our awards program speaks for itself with wins for clients across all major categories.
Waters Agency helps B2B technology brands communicate the right message, at the right time, to the right audience.
Through our virtual model, we deliver a full suite of communication services to drive PR, social and content campaigns.
Our reach is global with teams based in the US, Europe, Africa and APJ.
IPOs
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Taking your company public requires thoughtful strategizing, messaging, training, and — most importantly — flawless execution. That’s what we do. The proof? Nutanix — one of the largest, most successful IPOs of 2016. Our guidance and strategy led Couchbase, SUSE, WalkMe and others through the process. Lean on our highly experienced PR team to ensure your IPO is successful.
Content creation
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Our content strategists and storytellers know how to bring a story to life. They apply deep industry knowledge and understanding to create compelling executive bylines and blog posts, tech briefs and whitepapers, and marketing campaigns — content that hooks your audience, pulls them closer and tells your tale of disruption in ways people will remember and want to share.
Community and
Social Media
The customer is shaping your brand image as you read this — and sentiment changes rapidly on social channels. We’ll help you influence the conversation and your customers’ and prospects’ opinions with highly targeted, timely and relevant social content that demands attention and compels your audience to like, share, comment and convert.
Thought Leadership
Thought leadership is original thinking. It engages, educates and influences your target decision makers. Thought leadership takes time, creativity, experience and credibility – a goal that many executives want and businesses desperately need. Our team of content experts will help move the needle.
Premium Webinars
Not enough time or staff to create a webinar?
Let Waters Agency create one for you.
Content development
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We'll create and you approve content for a 60-min webinar.
Your branding
across all promo
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"Sponsored by" treatment across all promo channels.
Generate
leads
Tap into a global network of Future publishing, a Waters partner.
We aim for 200+ leads.
Design and copywriting
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We'll create all the assets,
you review and approve.
Or choose from 2 other Waters Agency event programs:
INTRODUCTION
At Waters Agency, we understand the unique challenges and opportunities tech vendors face in today's digital landscape. Our All-In-One Managed Webinar Services are designed to help you share your innovations and insights effectively. From full-length webinars to short-form video clips, we handle every aspect of your webinar content, so you can focus on what you do best – innovating.
Full Production of Webinars/Series
Full-length Webinars:
Professionally produced webinars showcasing your tech insights and innovations.
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Recording and editing:
High-quality recordings of your webinars, edited to perfection for on-demand viewing.
Short-Form
Video Clips
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Send any other video recordings:
Provide us with any additional video content, and we will produce engaging short-form video clips.
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3 video clips per request:
Get up to 3 professionally edited video clips per request to share on various platforms.
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​Clip moments identification:
Our team will identify key moments from your recordings to create impactful clips.
Waters Agency:
All-In-One Managed Webinar Services
for Tech Vendors
ALL-IN ONE PACKAGE
Our comprehensive All-In-One package includes everything you need to produce and promote your webinars and video content:
Written Assets
Intro/Outro design:
Custom intros and outros for your webinars to create a polished and professional look.
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Sound design:
Enhance your audio with professional sound design, including music and sound effects.
Service Features
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One request at a time:
Submit one request at a time for focused and efficient service.
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4-day turnaround:
Fast turnaround time of just 4 days to keep your content fresh and timely.
Waters Agency:
All-In-One Managed Podcast Services
for Tech Vendors
INTRODUCTION
At Waters Agency, we understand the unique challenges and opportunities tech vendors face in today's digital landscape. Our All-In-One Managed Podcast Services are designed to help you share your innovations and insights effectively. From full-length episodes to short-form video clips, we handle every aspect of your podcast and video content, so you can focus on what you do best – innovating.
Full Production of Video Podcasts/Series
Full-length Webinars:
Professionally produced video podcasts showcasing your tech insights and innovations.
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Full-length audio episodes:
High-quality audio versions of your podcasts for broader reach.
Short-Form
Video Clips
​​
Send any other video recordings:
Provide us with any additional video content, and we will produce engaging short-form video clips.
​
3 video clips per request:
Get up to 3 professionally edited video clips per request to share on various platforms.
​
​Clip moments identification:
Our team will identify key moments from your recordings to create impactful clips.
ALL-IN ONE PACKAGE
Our comprehensive All-In-One package includes everything you need to produce and promote your podcast and video content:
Written Assets
Intro/Outro design:
Custom intros and outros for your podcast to create a polished and professional look.
​
Sound design:
Enhance your audio with professional sound design, including music and sound effects.
Service Features
​
One request at a time:
Submit one request at a time for focused and efficient service.
​
4-Day turnaround:
Fast turnaround time of just 4 days to keep your content fresh and timely.