Elevating Modern Marketing for the Digital Age

At Waters Agency, we specialize in delivering cutting-edge marketing solutions tailored to the evolving needs of today’s businesses. Our modern marketing services are designed to help companies navigate the digital landscape, reach their target audiences, and achieve measurable growth. Whether you’re a startup or an established business, our holistic approach to marketing ensures that you stay ahead of the competition.

What we do

Brand Strategy
and Identity

Develop a compelling and cohesive brand identity that resonates with your target market. From logo design to brand messaging, we ensure your brand stands out in a crowded market.

Social Media Management

Cultivate a dynamic social media presence that engages your audience. We create platform-specific content and manage your brand’s interaction across all major social channels, including LinkedIn, Instagram, and Facebook.

Email Marketing
and Automation

Build lasting relationships with your audience using targeted email marketing campaigns. Our email strategies focus on nurturing leads, driving engagement, and increasing retention with tailored messaging.

Video Production
and Podcasting

Leverage the power of multimedia to captivate your audience. From promotional videos to podcasts, we produce professional content that enhances brand visibility and delivers your message effectively.

Analytics and Performance Tracking

Monitor your marketing performance in real-time with our advanced analytics solutions.
We track key metrics and optimize your campaigns to ensure maximum return on investment (ROI).

Creative Design
and Graphics

Engage your audience with visually stunning designs. Our creative team produces branded assets, from infographics and banners to brochures and advertisements, that make your brand stand out.

Waters Agency helps B2B technology brands communicate the right message, at the right time, to the right audience.

Through our virtual model, we deliver a full suite of communication services to drive PR, social and content campaigns.

Our reach is global with teams based in the US, Europe, Africa and APJ.

Digital Marketing
and SEO

Drive traffic, leads, and conversions through data-driven digital marketing strategies. Our SEO, paid media, and content marketing services are built to enhance online visibility and boost rankings across search engines.

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Content Creation
and Copywriting

Craft compelling content that tells your brand’s story and converts leads. Our team delivers blogs, case studies, whitepapers, and website copy that reflects your brand’s voice and authority.

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Web Design and Development

Create a stunning, user-friendly website optimized for mobile, SEO, and user experience. We deliver custom-built websites that turn visitors into loyal customers with seamless functionality.

Public Relations (PR)

Elevate your brand’s credibility and visibility through strategic PR campaigns. We craft and distribute press releases, manage media relations, and secure coverage in relevant publications to build your brand’s reputation.

Influencer Marketing

Amplify your brand’s reach by partnering with industry influencers. We identify key influencers within your market and develop partnerships that align with your brand’s values and goals.

What we do

Premium Webinars

Not enough time or staff to create a webinar?

Let Waters Agency create one for you.

Content development

We'll create and you approve content for a 60-min webinar.

Your branding
across all promo

"Sponsored by" treatment across all promo channels.

Generate
leads

Tap into a global network of Future publishing, a Waters partner.
We aim for 200+ leads.

Design and copywriting

We'll create all the assets,
you review and approve.

Or choose from 2 other Waters Agency event programs:

INTRODUCTION

At Waters Agency, we understand the unique challenges and opportunities tech vendors face in today's digital landscape. Our All-In-One Managed Webinar Services are designed to help you share your innovations and insights effectively. From full-length webinars to short-form video clips, we handle every aspect of your webinar content, so you can focus on what you do best – innovating.

Full Production of Webinars/Series

Full-length Webinars:
Professionally produced webinars showcasing your tech insights and innovations.

Recording and editing:
High-quality recordings of your webinars, edited to perfection for on-demand viewing.

Short-Form
Video Clips

Send any other video recordings:
Provide us with any additional video content, and we will produce engaging short-form video clips.

3 video clips per request:
Get up to 3 professionally edited video clips per request to share on various platforms.

Clip moments identification:
Our team will identify key moments from your recordings to create impactful clips.

Waters Agency:
All-In-One Managed Webinar Services
for Tech Vendors

ALL-IN ONE PACKAGE

Our comprehensive All-In-One package includes everything you need to produce and promote your webinars and video content:

Written Assets

Intro/Outro design:
Custom intros and outros for your webinars to create a polished and professional look.

Sound design:
Enhance your audio with professional sound design, including music and sound effects.

Service Features

One request at a time:
Submit one request at a time for focused and efficient service.

4-day turnaround:
Fast turnaround time of just 4 days to keep your content fresh and timely.

Waters Agency:
All-In-One Managed Podcast Services
for Tech Vendors

INTRODUCTION

At Waters Agency, we understand the unique challenges and opportunities tech vendors face in today's digital landscape. Our All-In-One Managed Podcast Services are designed to help you share your innovations and insights effectively. From full-length episodes to short-form video clips, we handle every aspect of your podcast and video content, so you can focus on what you do best – innovating.

Full Production of Video Podcasts/Series

Full-length Webinars:
Professionally produced video podcasts showcasing your tech insights and innovations.

Full-length audio episodes:
High-quality audio versions of your podcasts for broader reach.

Short-Form
Video Clips

Send any other video recordings:
Provide us with any additional video content, and we will produce engaging short-form video clips.

3 video clips per request:
Get up to 3 professionally edited video clips per request to share on various platforms.

Clip moments identification:
Our team will identify key moments from your recordings to create impactful clips.

ALL-IN ONE PACKAGE

Our comprehensive All-In-One package includes everything you need to produce and promote your podcast and video content:

Written Assets

Intro/Outro design:
Custom intros and outros for your podcast to create a polished and professional look.

Sound design:
Enhance your audio with professional sound design, including music and sound effects.

Service Features

One request at a time:
Submit one request at a time for focused and efficient service.

4-Day turnaround:
Fast turnaround time of just 4 days to keep your content fresh and timely.

What we do

Clients

Our clients are the dreamers and innovators that disrupt, empower, inspire and shape the future. The Waters Agency philosophy is to be a true partner and extension of your in-house communications. We don’t just check boxes. We stay one step ahead, we go the extra mile and make every client, large or small, feel special. We don’t know any other way.

Clients

Quality Communications

We’re a virtual team of B2B comms professionals based in the US, Europe, Africa and APJ. We help pave the way as you set out to disrupt your industry and blaze a new trail for your customers. When you work with Waters Agency, you won’t have to “walk us through it” or “explain the industry”.

We know the score. We take the lead at a budget that works.

Declan Waters

FOUNDER & CEO

Austin, TX, USA (HQ) / London, UK

Declan has been running media campaigns for US and European companies for over 20 years.
His experience in media relations comes from representing companies such VMware and Nutanix and working with the likes of Condoleezza "Condi" Rice, former Secretary of State and John Thompson, Chairman of the Board at Microsoft.

Ryan Waters

SVP, EMEA

London, England, UK

Ryan has 11+ years experience in technology PR and leads the Waters Agency EMEA team. Over his career Ryan has worked for fast paced, high growth tech companies such as Forcepoint, Rackspace and QuickPlay Media, as well as executing big campaigns for leading technology brands such as Google Cloud, Toshiba and EE. He specialises in enterprise, marketing, cloud, telecoms, and broadcast technology.

Tracey-Ann Mee

COO AND SVP, CLIENT EXPERIENCE

Johannesburg, South Africa

Tracey has 30+ years’ experience in agency-side PR. Her PR expertise comes from working with dozens of clients on B2B, B2C, G2C and non-profit campaigns, while her operational know-how stems from running PR agencies including her own B2B tech agency. She has been with Waters Agency since its inception in 2017 and keeps her finger on the pulse by actively working on accounts. Tracey’s clients at Waters span container, cloud, data storage, cybersecurity and artificial intelligence.

Hollie Kenney

CFO

Austin, TX, USA (HQ)

Following 20 years experience as a publisher, Hollie works on the important work that helps run the agency. As part of the Leadership team, she works closely in the day to day areas as well as recruitment, client contracts, benefits, invoicing, back-end infrastructure and much more.

Maria Loupa

VP

London, England, UK

Maria is a Senior Director with the UK team, bringing with her 9 years of experience in B2B tech and corporate comms. Maria has a passion for launching disruptive technologies to new markets, and directing successful teams and leading award-winning client campaigns. She has worked with blue-chip companies and start-ups, from Red Hat to HP and Nokia to Starship Technologies, Stack Overflow, Ogury and Open-Xchange, Knotel and ClassPass, among others.

Andrew Robertson

SENIOR ACCOUNT DIRECTOR

London, England, UK

Andrew is a highly experienced technology and corporate communications professional with over 20 years’ experience in both consultancy and in-house roles. During his career, Andrew has focused on B2B, enterprise and consumer technology sectors. His previous clients include HP, Microsoft, Samsung, SAP, Ericsson, ICANN, Avanade, Worldpay, Siemens, Texas Instruments, Red Hat, Fortinet, .CO Internet as well as start-ups and fast growth technology companies.

Jessica Luhrman

ACCOUNT DIRECTOR

Austin, TX, USA (HQ)

Jessica is a seasoned PR and content marketing professional. Through her in-house and agency experience, she built a strong history of bringing a brand’s voice to life through strategic storytelling and promotion. She is skilled in strategic counsel, program management and media relations specializing in data storage, cybersecurity, cloud computing and enterprise software.

Peter Zibinski

SENIOR ACCOUNT MANAGER

San Francisco, CA, USA

Peter is an experienced PR and marketing communications professional in B2B technology. He has worked in high-tech PR with companies from seed startups to public companies in AI, networking, data analytics, user experience, and security.

Beth Burgon (Collinson)

ACCOUNT DIRECTOR

Manchester, England, UK

Beth is an experienced PR and content marketer in B2B technology. In her previous in-house role, she spearheaded successful multichannel PR and marketing campaigns for leading enterprise vendor, TOPdesk. Having secured a 1st class honours degree in Multimedia Journalism from Salford University, Beth is an accomplished storyteller and utilizes her creativity to tell and share compelling client stories.

Beth Ellis

SENIOR ACCOUNT EXECUTIVE

Lincolnshire, England, UK

Beth is an experienced PR account executive. In her previous agency role, she worked on B2C and B2B accounts covering a wide range of industries, such as technology, hospitality and manufacturing. Her Degree in English Literature from the University of Chester has given her a passion for the impact and meaning a well-told story can provide.

Pim Van Houten

SENIOR PR CONSULTANT

Amsterdam, Netherlands

Pim is a seasoned PR leader with 20 years experience in the Netherlands. He previously ran PR for RAI in Amsterdam as is frequently recommended as the go to person to talk with my dutch media.

Sylvie Picard

SENIOR ACCOUNT EXECUTIVE

Orlando, FL, USA

Sylvie is an honors graduate of the University of Central Florida where she majored in Communications with a focus on international studies. Preceding her role at Waters Agency, she was the founder and C-suite of her eCommerce business. Sylvie consistently implements creative thought behind all her endeavors.

Matt Humphries

SENIOR PR CONSULTANT

London, England, UK

Matt has over 15 years’ experience working in B2B technology communications and PR, spanning the enterprise, cloud, and telecoms. Previously the MD of a Tech-PR agency, Matt has led PR and content marketing programmes for start-ups, disruptors, and global brands, including BT, Epson, Amdocs and Ciena. Matt draws on his knowledge of technology and business trends to craft storylines, drive campaigns and achieve results.

Gina Hough

SENIOR PR CONSULTANT

London, England, UK

Gina brings over 20 years of strategic communications experience to the Waters team in the UK. Throughout her career, she has focused on thought leadership campaigns with the likes of Cisco, Adobe and Sony. Gina is very hands-on with media and analysts and has second-to-none relationships in the region.

Arno Laxy

SENIOR PR CONSULTANT

Munich, Germany

Arno has 25+ years experience working as a PR consultant and journalist in the DACH region. In all those years he’s been working on B2B accounts for customers in the IT, marketing, telecoms and cybersecurity sectors focusing on software and services, from networking and security to Cloud, from startup companies to large incumbents.

Phillip Raskin

SENIOR PR CONSULTANT

Bay Area, USA

Phillip has more than 20 years of tech PR experience from Asia to the U.S. with clients ranging from Series
A startups to tech giants like Microsoft, HP, Qualcomm. LG and Samsung, in B2B and B2C arenas. He specializes in communications strategy and content with C-suite executives and regional CEOs on their messaging and media/online personas. He loves digging into new technologies and developments to help make implications understandable to wider audiences.

Mrigopriya Tamuli

SENIOR PR CONSULTANT

Austin, TX, USA (HQ)

Mrigopriya “Mrigo” Tamuli has more than 10 years’ experience in PR, including B2B tech PR. She has worked with agencies including Ketchum, Ruder Finn and Eulogy, and ran her own PR agency in India.

Charlene Carroll

SENIOR CONTENT CONSULTANT

Johannesburg, South Africa

Charlene has been educating the market on complex technology areas through content for over 20 years. A former editor, Charlene works closely with Waters account teams to develop a wide range of assets including press releases, case studies, bylines and white papers.

Chris Lovejoy

SENIOR SOCIAL LEAD

Chicago, USA

With more than a decade's experience building social campaigns, Chris is constantly navigating the ever-changing digital landscape. His account and program management skills are a solid complement to the Waters team, as he runs the social accounts and plays a senior advisory role to clients.

Will Mapp

SENIOR DIGITAL MARKETING CONSULTANT

Dallas-Fort Worth, USA

William Mapp is a seasoned Fractional CMO with 15+ years of international experience in technology and startups. He excels in driving innovative go-to-market and digital marketing strategies, enhancing brand visibility, and leading high-performance teams to deliver impactful results for global brands.

Team

Case Studies

When you #JustAddWaters, each engagement starts with an objective, then builds into a strategy and comprehensive plan, before delivering PR success.

CASE STUDY

Raise Industry Awareness and Visibility

Waters was professional, methodical, and helped d-Matrix with a very good launch pad with the PR and media campaign. They set up regular follow-ups and communicated frequently, ensuring that the company received a steady stream of attention. I would recommend Waters to all early-stage entrepreneurs in the data and cloud infrastructure space.

Sid Sheth CEO and Founder, d-Matrix elaborated about the impact of the campaign

d-MATRIX, A PLATFORM CHANGING THE TRAJECTORY OF AI COMPUTE

d-Matrix is a new way of doing data center AI inferencing with innovative circuit techniques, ML tools, software, and algorithms designed to solve the memory-compute integration problem. With $44 million in Series A funding, a robust product and tangible results, the company was ready to officially launch into the market.

SUMMARY

d-Matrix needed to partner with a deeply experienced, savvy agency with a wealth of knowledge and capability in the data and cloud space, an understanding of the investment community, and expertise launching early-stage start-ups. As a result, the company turned to Waters Agency due to the latter’s extensive track record in this regard. Waters Agency’s remit was comprehensive:

Lay the groundwork for d-Matrix’s successful launch from stealth, incorporating its Series A funding announcement
Provide foundational messaging and positioning of d-Matrix and its technology
Define and build out its strategy and presence in social media
Identify and build relationships with key media, industry influencers and select analysts to generate awareness of d-Matrix and its unique DIMC technology ahead of its launch
Execute the company’s GTM launch
Develop and execute on a thought leadership strategy in the crowded AI space
Build up to a steady cadence of company and product news, and company milestones for media and analyst communities
Continue to build momentum – expanding the core audience of media, sector influencers and analysts, increasing awareness and validating the company ahead of subsequent funding rounds and strategic partnerships throughout 2022

RESULTS

As a result of Waters Agency’s efforts, d-Matrix earned the support of analysts and media in the technology and business media, with the following results:

Media coverage secured in Forbes, Business Insider, VentureBeat, SiliconANGLE, TechCrunch, the Register, Fortune, Axios, Silicon Valley Business Journal, Pitchbook, and more

Identified as one of the top 13 early-stage startups in 2022 by Business Insider, due to pitching and placement

More than a 5X increase in social media followers

Despite entering a highly competitive space – one peppered with startups and deep-pocketed, mature blue chips – d-Matrix had an edge which Waters Agency identified and exploited. The company was launching at just the right time – when transformers were promising, but young enough that most companies hadn’t yet had time to consider the technology. Now, the company’s hardware fills a space that is burgeoning and will continue to do so in the coming years, while the vast expertise and knowledge of its founders will help d-Matrix transform this advantage into a tangible reality.