AI · Cybersecurity · Enterprise technology

Your AI business has outgrown its reputation.

We help ambitious AI, cybersecurity and enterprise technology companies build authority and punch above their weight.

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Clients include

Client coverage includes

  • The Wall Street Journal
  • Bloomberg
  • Reuters
  • CNBC
  • The New York Times
  • Fortune
  • Axios
  • TechCrunch

We build reputations that help ambitious technology companies grow.

Waters is a strategic communications agency specialising in AI, cybersecurity and enterprise technology.

We help founders and leadership teams sharpen their story, stand out in crowded markets and build credibility with customers, investors and the people who influence their industry.

From funding announcements and major launches to earned media, executive visibility and thought leadership, we turn communications into a strategic driver of business growth.

What we do

See our services
  • Positioning & Narrative
  • Category Leadership
  • Earned Media & Reputation
  • Executive Visibility & Thought Leadership
  • Funding & Growth Communications
  • Analyst Relations
  • AI Search / GEO New
  • Influencer & Creator Relations
  • Strategic Communications

Why companies partner with Waters

  • Senior people. Clear ownership.

    A named senior lead owns your strategy, delivery and progress, supported by specialists across the US and UK. You know who is accountable and have direct access to the people doing the work.

  • Technology is all we do.

    AI, cybersecurity and enterprise technology are our world. We understand complex businesses quickly and get to the story that matters.

  • Built for challengers.

    We do our best work for companies taking on bigger, louder competitors.

  • Commercial first.

    We start with what reputation has to do for the business: the next round, a new category, bigger customers. Then we plan the work.

Leadership

One team across the US, UK and Europe.

  • Declan Waters

    Declan Waters

    Founder & CEO

  • Hollie Kenney

    Hollie Kenney

    Chief Operating Officer

  • Tracey-Ann Mee

    Tracey-Ann Mee

    Director, Client Strategy & Operations

  • Andy West

    Andy West

    Strategic Advisor

Meet the team

Selected work

Three companies. Three different reputation problems.

See our work

DevRev · Agentic AI · Global

28 placements in four months. 48% tier-one.

One global PR hub across the US, UK, Europe and India, building DevRev’s company story and Dheeraj Pandey’s executive profile.

Read the story

Harness · AI software delivery · US

Security coverage beat target every completed quarter in 2026.

Waters helped make security central to the Harness narrative as AI reshaped software delivery.

Read the story

Cyera · AI data security · UK

CEO on Bloomberg TV within 90 days.

Waters built a UK programme combining major business moments with sustained executive authority.

Read the story
Dheeraj Pandey
“What I value about Waters is that they think beyond PR. They understand the business, challenge the thinking and move quickly. The team brings senior judgement, strong media instincts and the energy you need when you’re building an ambitious technology company.”
Dheeraj PandeyCEO & Co-founder, DevRev

Trusted by Leading Enterprise AI Investors

Investors introduce their founders to Waters for senior communications counsel, a clearer story and the credibility to support their next stage of growth.

  • Engineering Capital
  • Khosla Ventures
  • Lightspeed Venture Partners
  • YL Ventures
  • Integrity Growth Partners
  • B.V. Jagadeesh
“I’m confident introducing Waters to technical founders. The team combines a strong understanding of enterprise technology with the senior judgement to help companies tell their story clearly and build credibility.”
Ashmeet Sidana Ashmeet SidanaEngineering Capital

A funding round creates attention. It doesn’t create reputation.

We work with companies before, during and after the raise, so the right people know your story before the round, remember the announcement and keep hearing from you long after it.

  1. 01

    Before the raise

    Build the case before you need it.

  2. 02

    The announcement

    Make the round mean more than the number.

  3. 03

    After the headlines

    Turn attention into lasting authority.

How we approach funding communications

Inside the decisions that build category-defining companies.

The Watershed podcast brings founders, operators and investors together for candid conversations about the decisions behind growth.

  • The Watershed Podcast: Making the Bet Before the Answer Is Clear
  • The Watershed Podcast: The Rise of the AI Agent
  • The Watershed Podcast: Rethinking the Enterprise Technology Playbook
  • The Watershed Podcast: Leading Through the AI Revolution
Listen to Watershed

Careers

Good at this? We’d love you to do it here!

Join a talented, supportive team working with some of the most exciting companies in AI, cybersecurity and enterprise technology. You’ll have the opportunity to take ownership, develop your skills, work directly with founders and CMOs, and enjoy what you do.

See open roles

Talk to Waters

If your business is moving faster than your reputation, let’s talk!

Book an intro