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By Tracey-Ann Mee, COO and SVP, Client Experience
Fintech startups have taken the financial industry by storm, offering innovative solutions to traditional banking and financial services. With so many new players entering the market, however, it can be challenging for them to stand out from the crowd. This is where public relations (PR) comes in, helping fledgling fintechs to gain visibility, credibility, and trust among potential customers and investors.
One of the most significant opportunities for fintech innovators to showcase their products and services is at events like Money 20/20. This is where the fintech industry comes together to share insights, discuss the latest trends, and showcase their innovations. By being seen at events like Money 20/20, startups can get their brand in front of potential customers and investors, generate buzz, and build their reputation in the industry.
But it's not just about attending events like Money 20/20 - fintech startups also need to leverage PR to maximize their exposure and make a lasting impression. Here are some key reasons why fintech startups need PR:
Building brand awareness: With so many new entrants in the fintech market, it can be challenging to stand out from the crowd. PR can help startups to build their brand and raise awareness of their products and services, increasing their visibility in the industry.
Establishing credibility and trust: Newcomers often need to earn the trust of potential customers and investors who may be wary of new players in the market. PR can help startups to establish credibility and trust, highlighting their unique selling points and demonstrating their expertise in the fintech industry.
Attracting investment: Startups often need investment to grow and scale their businesses. PR can help these companies attract investors by showcasing their potential and highlighting their successes in the market.
PR is crucial for fintech startups to stand out in a crowded market, gain visibility and credibility, and attract customers and investors. Events like Money 20/20 provide an excellent opportunity for innovative newcomers to showcase their products and services, network with industry leaders, and learn from the latest trends. By leveraging PR to maximize their exposure at events like Money 20/20, fintechs can take their businesses to the next level while continuing to drive innovation in the financial services sector.
If you represent a fintech startup that will be at Money 20/20 Europe, in Amsterdam from 8-10 June 2023, Waters Agency Founder and CEO, Declan Waters would love to meet with you on site, to discuss your needs and share how PR can take your business to the next level. Email us at hello@watersagency.com today, and let’s schedule that chat!
About the author:
Tracey-Ann Mee is COO and SVP, Client Experience at Waters Agency. Tracey has 30+ years of experience in agency-side PR, having worked at and run several agencies and founded her own. She has managed small teams and very large teams, and worked with dozens of clients on B2B, B2C, G2C and non-profit campaigns. Tracey’s clients at Waters span container, cloud, data storage, cybersecurity and artificial intelligence.