Waters Cooler Blog

All Posts

Oct 20
4 min

Reporting on PR: Finding the Right Balance

How much time does your PR agency or internal PR team spend on reporting? Do regular reports help you accomplish your PR goals?

8 views

What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

Waters Agency

Sep 25
4 min

What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.

12 views

Analyze This: The World Doesn't Revolve Around Gartner

Waters Agency

Sep 15
6 min

Analyze This: The World Doesn't Revolve Around Gartner

It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.

21 views

Thought Leadership: What does it really mean, and how do you achieve it?

Waters Agency

Aug 20
4 min

Thought Leadership: What does it really mean, and how do you achieve it?

Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.

27 views

Waters Agency

Aug 14
2 min

10 Must-Know PR Statistics for 2020

In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.

32 views

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