Waters Cooler Blog

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Mar 12
3 min

So, you’re a senior-only PR team – what’s in it for me?

What is the one luxury that a tech startup cannot afford its PR agency? Why, a prolonged and onerous onboarding process with a steep...

23 views

5 Best Practices for Optimizing the Virtual Workplace

Waters Agency

Jan 26
5 min

5 Best Practices for Optimizing the Virtual Workplace

The word “virtual” has taken on a whole new meaning since March 2020, giving rise to a variety of new experiences for many of us, both in...

45 views

Reporting on PR: Finding the Right Balance

Waters Agency

Oct 20, 2020
4 min

Reporting on PR: Finding the Right Balance

How much time does your PR agency or internal PR team spend on reporting? Do regular reports help you accomplish your PR goals?

43 views

What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

Waters Agency

Sep 25, 2020
4 min

What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.

24 views

Analyze This: The World Doesn't Revolve Around Gartner

Waters Agency

Sep 15, 2020
6 min

Analyze This: The World Doesn't Revolve Around Gartner

It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.

28 views

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