Waters Cooler Blog

By Tracey-Ann Mee Recently a friend asked me, “So what do you actually do in advertising?”. I was a little shocked, frankly. Advertising?...

By: Kayleigh Capuzzimati Launching a startup is challenging enough without the added pressure of being heard above the industry marketing...

By Glenn Rossman I’ve been at the PR game longer than I care to admit, and I’ve had experience on both sides of the aisle – as a client...

By Jenna Dobkin In today’s over-communicated digital landscape, most fast-growing startups recognize the power of PR to build brand...

By Debbie Huggett Imagine you are watching an artist blow glass. It is a mesmerizing choreographic sequence of steps and movement, fire...