Waters Cooler Blog

All Posts

5 days ago
3 min

How to Make the Client-Agency Model and Relationship Work

By Glenn Rossman I’ve been at the PR game longer than I care to admit, and I’ve had experience on both sides of the aisle – as a client...

13 views

Influencer Marketing – the missing piece in the PR puzzle

Waters Agency

May 5
2 min

Influencer Marketing – the missing piece in the PR puzzle

By Jenna Dobkin In today’s over-communicated digital landscape, most fast-growing startups recognize the power of PR to build brand...

20 views

What Do Glass Blowing and Public Relations Have in Common?

Waters Agency

Apr 14
3 min

What Do Glass Blowing and Public Relations Have in Common?

By Debbie Huggett Imagine you are watching an artist blow glass. It is a mesmerizing choreographic sequence of steps and movement, fire...

35 views

So, you’re a senior-only PR team – what’s in it for me?

Waters Agency

Mar 12
3 min

So, you’re a senior-only PR team – what’s in it for me?

What is the one luxury that a tech startup cannot afford its PR agency? Why, a prolonged and onerous onboarding process with a steep...

43 views

5 Best Practices for Optimizing the Virtual Workplace

Waters Agency

Jan 26
5 min

5 Best Practices for Optimizing the Virtual Workplace

The word “virtual” has taken on a whole new meaning since March 2020, giving rise to a variety of new experiences for many of us, both in...

50 views

{"items":["608c5deefc13840057c54880","60917e8e4ea60d0015577c2c","607734c13848260015b188bc","604b3d7e3dd04100154bc727","601008e5102c790017979a40"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"min","cubeRatio":2.2857142857142856,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":298,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":934,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_14","value":"rgba(173,173,173,1)"},"showVideoPlayButton":true,"galleryLayout":2,"calculateTextBoxHeightMode":"MANUAL","textsVerticalPadding":-15,"targetItemSize":934,"selectedLayout":"2|bottom|1|min|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":298,"externalInfoWidth":0},"container":{"width":934,"galleryWidth":966,"galleryHeight":0,"scrollBase":0,"height":null}}

2 3 4