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What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

Waters Agency

7 hours ago
4 min

What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand

To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.

2 views

Analyze This: The World Doesn't Revolve Around Gartner

Waters Agency

Sep 15
6 min

Analyze This: The World Doesn't Revolve Around Gartner

It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.

15 views

Thought Leadership: What does it really mean, and how do you achieve it?

Waters Agency

Aug 20
4 min

Thought Leadership: What does it really mean, and how do you achieve it?

Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.

25 views

Waters Agency

Aug 14
2 min

10 Must-Know PR Statistics for 2020

In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.

32 views

So You’re Hiring a PR Agency. Is the Timing Right?

Waters Agency

Aug 4
3 min

So You’re Hiring a PR Agency. Is the Timing Right?

In the B2B tech industry, building relationships with reporters, influencers and analysts is of vital importance to getting the word out.

21 views

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