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  • Writer's pictureDeclan Waters

Waters Agency at SXSW 2024: Connecting and Collaborating in Austin, TX

By Declan Waters, Founder & CEO

In the Venn diagram of technology, culture, and creativity lies SXSW, an event for tech innovators to showcase their latest breakthroughs. As a tech PR agency, we're thrilled to secure the press opportunities that await. SXSW isn't just a conference; it's a convergence of visionaries, thought leaders, and media influencers from around the globe, creating an unparalleled stage for our clients to shine. With our expertise in navigating the bustling press landscape, we're excited to accompany our clients Orbiss and SonoSuite as they prepare to showcase their cutting-edge technologies on this global stage.

At SXSW, the press opportunities are boundless. From thought-provoking panels and interactive exhibits to exclusive networking events, SXSW offers a fertile ground for tech companies to elevate their visibility and forge valuable connections. With our strategic approach to PR, we're dedicated to orchestrating a seamless press experience for our clients, from crafting compelling press materials to coordinating media interviews.

Heading to SXSW? We'd like to extend an open invitation to connect. Drop us an email at if you'd like to meet for a chat amidst the hustle and bustle. Let's make the most of this exciting opportunity together!


About the author:

Declan is the founder and CEO of Waters Agency and has been running media campaigns for US and European companies for over 20 years. His experience in media relations comes from representing companies such VMware and Nutanix and working with the likes of Condoleezza "Condi" Rice, former Secretary of State and John Thompson, Chairman of the Board at Microsoft.



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