Waters Cooler Blog

Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.

In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.

In the B2B tech industry, building relationships with reporters, influencers and analysts is of vital importance to getting the word out.

The economy may have slowed VC funding events, M&A activities and IPOs, but lighthouse technology companies continue to use PR to help pave

We sat down with Waters Agency new SVP, EMEA for a broad ranging Q&A on the agency’s proposition in Europe, how to best manage...