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Declan Waters
Oct 10, 20224 min read
PR as explained to a (really, really smart) five-year-old
By Tracey-Ann Mee Recently a friend asked me, “So what do you actually do in advertising?”. I was a little shocked, frankly. Advertising?...
25 views


Declan Waters
Oct 10, 20223 min read
Don’t be intimidated by the word “Digital Marketing” | Part 1
By: Kayleigh Capuzzimati Launching a startup is challenging enough without the added pressure of being heard above the industry marketing...
10 views


Declan Waters
Oct 10, 20223 min read
How to Make the Client-Agency Model and Relationship Work
By Glenn Rossman I’ve been at the PR game longer than I care to admit, and I’ve had experience on both sides of the aisle – as a client...
7 views

Declan Waters
Oct 10, 20222 min read
Influencer Marketing – the missing piece in the PR puzzle
By Jenna Dobkin In today’s over-communicated digital landscape, most fast-growing startups recognize the power of PR to build brand...
10 views

Declan Waters
Oct 10, 20223 min read
What Do Glass Blowing and Public Relations Have in Common?
By Debbie Huggett Imagine you are watching an artist blow glass. It is a mesmerizing choreographic sequence of steps and movement, fire...
5 views
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