Waters Agency
So, you’re a senior-only PR team – what’s in it for me?
What is the one luxury that a tech startup cannot afford its PR agency? Why, a prolonged and onerous onboarding process with a steep...
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Waters Agency
- Jan 26, 2021
- 5 min
5 Best Practices for Optimizing the Virtual Workplace
The word “virtual” has taken on a whole new meaning since March 2020, giving rise to a variety of new experiences for many of us, both in...
70 views
Waters Agency
- Oct 20, 2020
- 4 min
Reporting on PR: Finding the Right Balance
How much time does your PR agency or internal PR team spend on reporting? Do regular reports help you accomplish your PR goals?
52 views
Waters Agency
- Sep 25, 2020
- 4 min
What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand
To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.
39 views
Waters Agency
- Sep 15, 2020
- 6 min
Analyze This: The World Doesn't Revolve Around Gartner
It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.
65 views