Waters Agency
What Does Reputation Management Have to Do with PR? They Go Hand-in-Hand
To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.
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Waters Agency
- Sep 15, 2020
- 6 min
Analyze This: The World Doesn't Revolve Around Gartner
It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.
44 views
Waters Agency
- Aug 20, 2020
- 4 min
Thought Leadership: What does it really mean, and how do you achieve it?
Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.
60 views
Waters Agency
- Aug 14, 2020
- 2 min
10 Must-Know PR Statistics for 2020
In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.
45 views
Waters Agency
- Aug 4, 2020
- 3 min
So You’re Hiring a PR Agency. Is the Timing Right?
In the B2B tech industry, building relationships with reporters, influencers and analysts is of vital importance to getting the word out.
29 views