Waters Cooler Blog

Analyze This: The World Doesn't Revolve Around Gartner

It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.

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Thought Leadership: What does it really mean, and how do you achieve it?

Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.

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10 Must-Know PR Statistics for 2020

In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.

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So You’re Hiring a PR Agency. Is the Timing Right?

In the B2B tech industry, building relationships with reporters, influencers and analysts is of vital importance to getting the word out.

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Using PR To Help You Attain A Successful Exit

The economy may have slowed VC funding events, M&A activities and IPOs, but lighthouse technology companies continue to use PR to help pave

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