Waters Cooler Blog

Supporting Mental Health in the workplace

By Kayleigh Capuzzimati Mental Health in the workplace is becoming more important than ever for businesses and employees alike. With all...

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PR as explained to a (really, really smart) five-year-old

By Tracey-Ann Mee Recently a friend asked me, “So what do you actually do in advertising?”. I was a little shocked, frankly. Advertising?...

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Don’t be intimidated by the word “Digital Marketing” | Part 1

By: Kayleigh Capuzzimati Launching a startup is challenging enough without the added pressure of being heard above the industry marketing...

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How to Make the Client-Agency Model and Relationship Work

By Glenn Rossman I’ve been at the PR game longer than I care to admit, and I’ve had experience on both sides of the aisle – as a client...

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Influencer Marketing – the missing piece in the PR puzzle

By Jenna Dobkin In today’s over-communicated digital landscape, most fast-growing startups recognize the power of PR to build brand...

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