Waters Cooler Blog

All Posts

Aug 20, 2020
4 min

Thought Leadership: What does it really mean, and how do you achieve it?

Establishing thought leadership is still an important component of a comprehensive PR strategy, but the tactics have changed.

36 views

Waters Agency

Aug 14, 2020
2 min

10 Must-Know PR Statistics for 2020

In a fast-paced environment, it’s critical to stay informed of trends and statistics, as they can inform your ongoing PR strategies.

44 views

So You’re Hiring a PR Agency. Is the Timing Right?

Waters Agency

Aug 4, 2020
3 min

So You’re Hiring a PR Agency. Is the Timing Right?

In the B2B tech industry, building relationships with reporters, influencers and analysts is of vital importance to getting the word out.

24 views

Using PR To Help You Attain A Successful Exit

Waters Agency

Jul 31, 2020
3 min

Using PR To Help You Attain A Successful Exit

The economy may have slowed VC funding events, M&A activities and IPOs, but lighthouse technology companies continue to use PR to help pave

43 views

Waters Agency

Jul 17, 2020
3 min

Q&A with Ryan Waters: How will the Waters Agency tackle Europe

We sat down with Waters Agency new SVP, EMEA for a broad ranging Q&A on the agency’s proposition in Europe, how to best manage...

80 views

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