Waters Cooler Blog

What is the one luxury that a tech startup cannot afford its PR agency? Why, a prolonged and onerous onboarding process with a steep...

The word “virtual” has taken on a whole new meaning since March 2020, giving rise to a variety of new experiences for many of us, both in...

How much time does your PR agency or internal PR team spend on reporting? Do regular reports help you accomplish your PR goals?

To sway public opinion, you have to first build credibility and trust, and be part of the broader conversation.

It's worth taking a moment to understand the purpose of engaging with analyst firms, and to clarify what analysts can do for your business.