From stealth to $85M raise: 40+ Tier-1 hits in 120 days
Founded by Nutanix’s former CEO Dheeraj Pandey, DevRev is reimagining CRM around Team Intelligence, essentially AI that thinks, acts, and works like a teammate. With $85M in funding, the company set out to challenge incumbents like Salesforce and HubSpot with a more human way to work.
Challenge
DevRev needed to cut through the noise of incumbents and crowded AI hype. The challenge: position a technical product as a category challenger while staying true to their mission of unlocking team potential through human-AI collaboration.
Strategy & Execution
Waters Agency partnered with DevRev in the US and UK to:
Frame the company narrative around “the CRM built for builders.”
Secure embargoed Tier-1 coverage (Bloomberg, Forbes, VentureBeat)
Position Dheeraj Pandey as the voice of Team Intelligence in enterprise media.
Amplify the founder’s mission-driven storytelling across LinkedIn and contributed content.
Impact
40+
articles in 120 days (Bloomberg, TechCrunch, Forbes, Business Insider).
Analyst
mentions in Gartner + Forrester CRM research.
Dheeraj Pandey
profiled as a thought leader on the future of Team Intelligence.
Strengthened
pipeline and brand visibility during fund raising.