Full-stack launch: From zero to standout in the AI infrastructure market

C-Gen.AI is disrupting how AI infrastructure is deployed, making it faster, cheaper, and more efficient. The company, led by industry veteran Sami Kama, needed to cut through the AI hype and launch with credibility in a noisy market.

 

Challenge

Build a new company’s entire market presence, from brand identity and website to messaging, positioning, and launch PR, while differentiating from dozens of AI infrastructure competitors.

Strategy & Execution:

Waters Agency partnered with C-Gen.AI end-to-end:

  • Created brand identity, logo, and design system.

  • Wrote and built all website content and structure.

  • Developed positioning around “AI infrastructure without pain, without waste, at scale.”

  • Crafted messaging pillars tailored to AI startups, data centers, and enterprises.

  • Secured Tier-1 and trade media at launch (AI Journal, SiliconANGLE, Inside AI News, AIThority, VM Blog).

  • Landed a CEO interview with The Next Platform and Truth in IT podcast.

Impact

Global

launch visibility across AI and enterprise IT media.

12+

Tier-1 media placements at launch.

CEO

profiled in leading outlets and podcasts.

Launched

as a differentiated brand in a crowded space — positioned as the infrastructure layer for the AI economy.

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