AI for the CFO’s office: Driving visibility and pipeline for Auditoria.ai
Auditoria.ai is the leader in agentic AI for finance, building SmartBots that automate accounts payable, receivable, and procurement. Backed by Silicon Valley investors, Auditoria serves CFOs and finance teams who need to cut costs, improve cash flow, and move faster with AI-driven automation.
Challenge
Despite strong product-market fit, Auditoria faced a crowded fintech/automation landscape. The company needed to elevate its brand voice, gain analyst attention, and generate consistent Tier-1 and trade coverage to support its US expansion.
Strategy & Execution
Waters Agency worked with Auditoria to:
Position Auditoria as the category-defining AI platform for finance operations.
Secure ongoing media coverage across Tier-1, finance, and vertical press.
Build thought leadership content highlighting the CFO’s changing role in the AI era.
Support launch campaigns for major product releases.
Drive analyst briefings to establish credibility with Gartner, Forrester, and CFO-focused advisory firms.
Impact
Regular
Tier-1 coverage across US fintech and enterprise outlets.
Auditoria CEO
featured in top finance podcasts and interviews.
Analyst
mentions in key finance automation reports.
Strengthened
brand visibility with CFOs, supporting sales and partnerships.